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Marketing Manager

Responsibilities:


?


????????? Collaborate on positioning, identifying target audiences, and developing marketing plans with specific objectives across the channels, industries and customer segments


????????? Lead the execution of Product marketing programs from start to finish, leveraging internal support and driving collaboration


????????? Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful product marketing strategies


????????? Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics


????????? Work within a cross functional team to define, develop, test and launch successful products


????????? Work on team to develop creative briefs and guide creative direction to meet objectives for all advertising and public-?facing communications, including print, digital, and video assets


????????? Conceptualize and execute on multi-channel campaigns, ensuring the alignment of communications and messaging across all mediums


????????? Manage content and updates for customer and internal touch points, participating in events, documenting business processes, and providing additional sales support


????????? Provide market research, forecasts, competitive analyses, campaign results, and consumer trends to aid in production of Product Statement of Work


????????? Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly


????????? Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets


????????? Manage Marketing Team and execution of plans


Company Details:


Havis is the leading manufacturer of products designed for mobile workers.? Our company has a legacy dating back over 75 years as a trusted manufacturer and provider of mission critical equipment with a focus on the customer.??Our headquarters is located in Warminster, Pennsylvania with another facility in Ivyland, Pennsylvania and a third in Plymouth, Michigan.? We design, engineer and build safe, reliable, ergonomically efficient products.? We strive to exceed our own high standards and our customers? expectations with flexible, integrated solutions. We pride ourselves in providing the finest quality products and services to our customers.? We are committed to continually improving our products, our services and ourselves.


????????? Havis, Inc. -? Website: www.havis.com


????????? Havis designs, manufactures and sells equipment for the mobile workforce


????????? Headquartered in Warminster, PA with additional facilities in Ivyland, PA and Plymouth, MI


????????? ISO 9001:2008 Certified Quality Management System


????????? Fast growing company in a niche but growing marketplace


????????? Company offers Health, Dental, Vision and 401(k) Plan with matching contributions


????????? 100% Employer Paid STD, LTD and Life & ADD benefits


????????? Generous Paid Time Off and Holiday benefits


????????? Competitive pay commensurate with education, skills, and experience


Requirements:


????????? Bachelor?s degree in marketing, business, or related field


????????? Master?s degree a plus


????????? Excellent written and verbal communication skills


????????? Proven experience developing marketing plans and campaigns


????????? Strong project management, multitasking, and decision-making skills


????????? Metrics-driven marketing mind with eye for creativity


????????? Proficiency with online marketing and social media strategy


????????? Experience with marketing automation and CRM tools


????????? Proven experience designing interactive applications and networking platforms


????????? Willingness and ability to travel


????????? Established press and media contacts



Work Environment ? Office:


??????????Chemicals, (See SDS)


??????????Machinery


??????????Dust


??????????Noise


??????????Protective clothing and equipment may be required





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